Learning Outcomes

YouTube for Business

YouTube Lead Generation and Funnels

The YouTube Basics - Starting from Scratch

Lesson Summary

This module, An Introduction to YouTube, will introduce you to your instructor and why you should consider using YouTube to increase your business' revenue. You will analyze different types of YouTube funnels, including Value-based and Affiliate-based funnels and learn how to construct your first channel.

Introduction to YouTube Studio

YouTube Tools

Free Lead Generation vs. Paid Lead Generation

This module, Guiding you through the YouTube Studio, will begin by taking you through the YouTube creator studio and the benefits found in the video manager. You will discuss the effectiveness of live streaming and using the comment section as a means of engaging with the community.

Creating High Quality Content

Quality Versus Quantity

How To Get People To View Your Content

This module, Creating High-Quality Content, will cover the best practices and perfect video length for the best results. You will also learn the most engaged hours of the day and deliver content for maximum traffic. You will discuss quality vs quantity and learn some simple tricks to improve your content.

YouTube Advertising Overview

Launching your Ad Campaign

Final Conclusion

This module, Understanding YouTube Advertising, will primarily focus on YouTube advertising as a whole. You will have a brief overview at the beginning of the module before learning how to launch your very own ad campaign to monetize your channel so that your business may thrive fully.

Growing Your Business through YouTube - Course Assessment

Grow your business and increase your revenue by learning how to do marketing on YouTube with this free online course.

Growing Your Business through YouTube

In this course, you will learn how to generate leads and gain more customers for your business via your YouTube channel. Discover how to create YouTube advertising campaigns and promote your products or services by creating quality content to upload to this popular media platform. Study how you can use YouTube marketing to maximize the revenue of your company or business, and allow your brand to reach a global audience.

Is it time to use YouTube to develop your business or brand? This course will not only boost your influence and get you in front of more customers but it will also improve your conversion rates and increase revenue with the latest marketing techniques. It will teach you a ton of valuable information, from beginner to advanced to expert level. If you are looking to expand your business or corporation, or perhaps you would just like to add this vital skill to your CV or resume, this course is for you. It contains exclusive information that will teach you to use passive and active lead-generation methods on YouTube to explode your business exponentially. Your instructor has worked with thousands of channels and brands, and will help you benefit from his experience. He is considered an expert and is deeply knowledgeable about the ins and outs of YouTube marketing.
The course begins by explaining why YouTube is a great tool for business, and goes on to discuss lead generation and ‘funnels’. It will guide you through a proper understanding of a lead, and you will learn how to use YouTube as your lead magnet. The topics that follow will cover indirect, value-based, advertising and affiliate-based YouTube funnels. You will then take a look at designing and maintaining a YouTube channel, including overall channel appearance as well as some practical tips and tricks, plus setting realistic goals so you don’t create an excessive level of expectation.
Walk through the complete YouTube Studio, which demonstrates how to create Studio introductions and dashboard snapshots. Analyze how to stay ahead of the curve and identify secret benefits found within the Studio Content Manager tool. The topics will compare and evaluate why live streaming is a potent mechanism to generate traffic and efficiently engage with the community you will create via comments. You will study the difference between free and paid lead generation and evaluate the perfect lead model for your needs. Finally, you will understand just what it takes to create high-quality content: delve into the ideal video length for the best results, the best practices you should implement, and how to produce eye-catching unique thumbnails. This course aims to expand your reach and customer base to a new platform, use it to effectively and - ultimately - generate revenue. Why wait when you could be turning time into money? Start this free online course today!

A Decade of MOOCs: A Review of MOOC Stats and Trends in 2021

10 Best Go (Golang) Courses for 2025

CreativeLive is Live Again: CourseHorse Acquires Platform 15 Days Before Shutdown

Coursera Q1 2026: Platform Fee Raises Consumer Margins to a Multi-Year High, Enterprise Customers Slip

5 Best Free Raspberry Pi Courses for Beginners in 2025

[2025] 2000+ Free SWAYAM + NPTEL Courses

Udacity’s 2021: Year in Review

10,000+ Free Courses from Tech Giants: Learn from Google, Microsoft, Amazon, and More

EdX’s 2021: Year in Review

White-Labeling in Online Education: Whose Credential Is It Anyway?

Duolingo’s 2026 Strategy: The Road to 100 Million DAUs

9 Best Cinema 4D Courses for 2025: Navigating the 3D Universe

Coursera, Udemy, and the $10M+ Video Privacy Battle: Class Action Update

After Academia and Finance, Coursera Turns to Amazon for its Next CEO

900+ Open University Free Certificates

8 Best Geology Courses for 2025

Introduction to the GDPR

The Data Protection Officer (DPO) Role in the GDPR

Personal Data Security Guidance for Microenterprises in the GDPR

Five Steps to Secure Cloud-based Environments

Introduction to the GDPR for the Private Individual

What Can Organisations Do Now to Prepare for the GDPR?

The Key Steps You Need to Take to Ensure Compliance with the GDPR

Learn about the GDPR which comes into effect from 25th May 2018, which increases the obligations on organisations around data protection, and gives greater control to individuals over their personal data.

General Data Protection Regulation - Course Assessment

Do you understand GDPR? Or that a company that fails GDPR can get a €20million fine? Take this free online course.

General Data Protection Regulation (GDPR)

This free online General Data Protection Regulation (GDPR) course will teach you everything you need to know about European data protection regulations. Data protection regulations can be difficult to correctly understand and apply, however, any company that fails to meet GDPR compliance can be fined for up to €20 million. This free online course will teach you everything you need to know about GDPR to protect yourself from financial loss.

Topic A: Understanding Customer Service

Topic B: Identifying Customer Expectations

Topic C: Providing Excellent Customer Service

Review Quiz

In this module, Understanding Customer Service, students will learn the basics of customer service, identifying customer expectations, and providing excellent customer service.

Topic A: Focusing on the Customer

In this module, Focusing on the Customer, students will learn about putting the focus on the customer and their needs.

Topic A: Customer Service and the Telephone

In this module, Customer Service and the Telephone, students will learn about how the telephone relates to customer service and how to handle phone calls.

Topic A: Handling Complaints

In this module, Handling Complaints, students will learn how to handle customer complaints in a professional manner.

Topic A: Enduring Stress

In this module, Enduring Stress, students will learn about how to endure the stresses of working in customer service.

Customer Service Skills - Assessment

Become expert in customer service and polish your professional communication skills in this free online course.

Customer Service Skills

This training course teaches you the basics of customer service. We show you how to focus on the customer to understand their expectations to help you improve their experience of your business. We explain how to deal with stress and constructively interact with clients on the telephone to handle complaints. People’s perceptions of your company’s brand are defined by customer experience, so sign up to make sure they remember you fondly.

ISO 37301:2021 Introduction

Context of the Organization

Expectations from Leadership

Planning for Compliance Management

Providing Support

Operation of Compliance Management System

Evaluating Compliance Performance

Improving the Compliance Management System

This module will introduce you to ISO 37301:2021, the latest compliance management systems standard published by ISO. You will understand the structure and requirements for establishing, developing, implementing, evaluating, maintaining, and improving an effective compliance management system within an organization.

ISO 37301:2021 - Principles of Compliance Management Systems - Course Assessment

Learn the fundamentals of compliance management systems based on ISO 37301:2021 requirements in this free online course.

ISO 37301:2021 - Principles of Compliance Management Systems

This compliance management course will familiarize you with the latest compliance management systems standard published by the International Organization for Standardization (ISO). You will learn the basic elements of compliance management systems by understanding the requirements of ISO 37301:2021. In addition, this course will guide you through establishing, implementing, maintaining, and continually improving a compliance management system.

Business-to-Business (B2B) Markets

Types of B2B Buyers

Buying Centers

Stages in the B2B Buying Process

International B2B Markets and E-commerce

In this module, you will learn about the features of business-to-business markets. You will learn also about the types of buyers in B2B markets and the stages in the buying process.

Marketing Channels and Channel Partners

Typical Marketing Channels

Functions of Channel Partners

Marketing Channel Strategies

Channel Dynamics

In this module, you will learn a great deal about the importance and functions of marketing channels. You will learn about the different types and how they are exemplified in real-world businesses. Lastly, you will learn about channel partners.

Buying Behaviour: Situational Factors

Personal Factors and Buying Behavior

Psychological Factors and Buying Behavior

Societal Factors and Buying Behavior

Consumer's Decision-Making Process

Stages in the Buying Process

In this module, you will learn about the various factors that influence the buying behaviour of consumers. You will learn about the social, psychological, personal and situational factors affecting buying behaviours, as well as the consumer's decision-making process.

Components of Strategic Planning

Organizational Objectives and Strategies

Strategic Portfolio Planning Approaches

In this module, you will learn about the components of strategic planning, value proposition and how to develop organizational objectives. You will also learn about some specific portfolio planning methods like the BCG matrix and the General Electric approach.

Marketing Information Systems

Problem Definition and Research Design

Specifying Samples and Form Design

Data Collection and Analysis

In this module, you will learn about the Marketing Information System and its components. You will also learn in detail the steps in the marketing research process.

Customer Communities

Loyalty Management

Customer Satisfaction

Ethics, Laws, and Customer Empowerment

In this module, you will learn about the relevance of ensuring customer satisfaction, and strategies to employ. You will learn also about loyalty management and the ethics to observe.

Principles of Marketing - Course assessment

This free online diploma course explains how to conduct market research to sell yourself and build customer loyalty.

Principles of Marketing

This free online diploma takes you through common buying trends in business-to-business and business-to-customer markets. We show you how to gather market intelligence using market information systems so you can manage and leverage customer communities to build up customer satisfaction and hence loyalty. This comprehensive course teaches you how to get ahead by selling ideas, products or even yourself.

Introduction to B2B Customer Success Management

Customer Onboarding

Customer Support Strategies

Driving Long-Term Customer Success

This module serves as the foundation for understanding the critical role of customer success in the B2B landscape. You will explore the concept of customer success, learning how it differs from customer support and customer experience. Gain insights into the key metrics that define customer success and how to use them effectively.

B2B Customer Success Management - Course Assessment

Explore B2B Strategies to boost customer satisfaction, retention, and business growth in this free online course.

B2B Customer Success Management

Embark on a journey to become a top-tier Customer Success Manager with this expertly designed course, crafted to empower you with the skills and strategies needed to enhance customer satisfaction and ensure loyalty. You'll learn how to drive customer satisfaction, boost retention, and fuel business growth by mastering the strategies of B2B Customer Success Management. Build a high-performing Customer Success team for your customers. Enrol now!

Retail Management Industry, Progression and Skills

Merchandising

Pricing and Displays

In this module, you will learn the basic principles of retail management and how to advance your career in this field. You will learn what is involved in merchandising and pricing and get a thorough overview of the responsibilities of a retail manager.

Checkout, Sales Concept and Required Skills

Consumer Behaviour and Interpretation

Pre-empting and Solving Issues

In this module, you will learn the importance of using the checkout correctly, the factors involved in the sales process, and how to manage any problems that may occur. You will be introduced to the concept of consumer behaviour and its importance to the retail sector.

Trends and How to Use Them

Targeting Customers

Communicating with Customers

Dealing with Unhappy Customers

In this module, you will learn how to effectively target and communicate with consumers so as to maximise your sales. You will gain an awareness of different trends, and learn how best to communicate with the consumers who enter, how to pitch trends to them, and how to anticipate and deal with any problems which may arise.

Retail Environment and Key Concepts

Creating an Environment

Customer Relationships

Dealing with Relationship Issues

In this module, you will learn how to curate a positive and ideal environment within your store. You will learn how to create and maintain good, healthy customer relationships, and how to handle any issues that may arise with customers, so that your retail output will remain high.

Retail Management: Merchandising, Sales and Customer Communications - Assessment

Learn basic merchandising and communications skills involved in retail management with this free online training course.

Retail Management: Merchandising, Sales and Customer Communications

This free online retail management training course will provide a thorough introduction to the basics involved in managing a retail outlet. You will learn the principles behind sales techniques, how to effectively merchandise your products, and the most constructive ways to communicate with your customers. This course is all about how to sell your products and win over your customers, so if you are an aspiring retail manager, get started today.

Introduction to Rental Property Management

Financial Management, Property Maintenance and Relationships

Property Management Software and Sustainability

This module is an introduction to rental property management. You will learn about different types of rental properties and the roles and responsibilities of a property manager. Also, you will discover marketing strategies for attracting potential tenants, the tenant screening and selection process, and the factors affecting financial management.

Rental Property Management Fundamentals - Course Assessment

Learn how to be a successful landlord in this free online course that lays out the basics of rental property management.

Rental Property Management Fundamentals

Do you want to acquire the techniques and best practices used to rent out property? Would you like to know the risks associated with being a landlord and how to reduce them? This course explores the basics of rental property management and explains how property managers find suitable tenants and make sure that the property is properly maintained. We also break down the components of a lessee/lessor relationship to help you interact with tenants.